The Rise of Müsli in Breakfast: Unwrapping the PR Tactics Behind Breakfast Müsli
Let’s be honest, who does not fancy a big bowl of granola in the morning, or simply a small plate of muesli after the meal? Musli and granola have established their strong position for our breakfast menu, and keep sneaking in our daily diets in new forms — granola bars. But who decided that muesli or granola is the most appropriate breakfast meal? Was it a recommendation by nutritionists or a smart tactic of PR specialists? Let’s have a look!
In the past decades, the breakfast scene has witnessed the growing popularity of all sweet and crispy — cereals, muesli, and granola. These health-focused cereals have now become a must-have breakfast for health-conscious consumers worldwide. While the health benefits of these products have played a role in their success, the rise of muesli and granola in breakfast can be partially attributed to the PR tactic. Let’s explore the key players and elements that contributed to the prominence of muesli and granola in breakfast culture:
- Delicious Breakfast and Word-of-Mouth
Let's start the journey with Mr. Bircher-Brenner. We all have at least acquainted name Bircher at least in brunch cafe menus. Muesli, the original breakfast cereal, was created by Swiss physician Maximilian Bircher-Brenner in the early 20th century. He…
